It’s not new or flashy or using AI.
It was first widely used in the early 1800’s.
Pretty much 100% of your clients/prospects have one.
And they all check it.
They pull things out of it and then walk to the trash can.
They look at the things as they walk.
You could even say the scroll through them.
But there’s no screen involved.
Yes… I’m talking about the mailbox.
Maybe its fitting my final podcast episode of Season 1 is about something analog - direct mail, and well seminars. Something like this:
Here are the numbers:
10,000 mailers
50 registrations
25 attendees
2-8 new clients
$10,000 for $20k-$80k in new ARR.
Would you take that deal?
In this final episode (for now) of the AdvisorTechBook LIVE! podcast, I chat with Steve Abbett of Nexruto all about seminar marketing.
Here are some of the highlights:
Seminars beat Social Media
Why Direct Mail beats Digital Ads
20,000 Mailers → 129 Leads → $141 per Response
If you want to find out more, send Steve a letter… 📬
Or… connect on LinkedIn here or check out the website: Nexruto.com.
Thank you to the 50+ guests who came on the podcast and shared what they were building! If you want to check out past episodes - they are all here:
It’s difficult to predict the future… but I expect I’ll do this again later in 2026/2027 - Season 2.
The daily podcast was a little nuts. 🤪
To Epic Human Stories,
Joe
P.S. Human stories are awfully messy.
